BMW Germany delivers BMW iX3 to first customers – kicking off a new era of electric mobility

• Ceremonial handover at BMW Welt
• Demand exceptionally high even before official market launch
• Second shift introduced in response to high demand
• Start of a new era marks a special moment for the BMW Group

Munich. The first customers in Germany took delivery of their BMW iX3 at a ceremony held at BMW Welt. In the presence of CEO Oliver Zipse and Sales Director Jochen Goller, Christian Ach, Head of BMW Group Germany, handed over the vehicles in an exclusive setting. For the BMW Group, the launch of the new BMW iX3 also marks a milestone: the first model in the New Class sets new standards for efficiency and long-distance capability with 6th generation BMW eDrive technology, a range of up to 805 kilometers, and 400 kW peak charging power. A new electronics and software architecture with four “Superbrain” high-performance computers makes the BMW iX3 more intelligent and future-proof than ever before. The “Heart of Joy” drive and driving dynamics control system enables unprecedented dynamics and precision in handling, while the latest automated driving systems optimize the symbiotic interaction between human and car.

Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands and Sales, says:

“As the first model in the New Class, the BMW iX3 is a decisive milestone that heralds the dawn of a new era. Customer interest in the BMW iX3 is already overwhelming: since its world premiere at the IAA in September 2025, every third fully electric BMW vehicle ordered in Europe has been a BMW iX3. That’s why we are accelerating the ramp-up of production and starting a second shift much earlier than planned.”

Christian Ach, Head of BMW Group Germany, is delighted: “The New Class represents our vision of creating sustainable vehicles that not only impress technically, but also inspire emotionally. This is how we are shaping the mobility of tomorrow for our customers. That’s why we are all the more delighted to celebrate this moment with our customers here at BMW Welt.”

Lena Gercke was delighted with her new car: “I’ve been driving BMWs for a long time now and I’m always impressed. The BMW iX3 feels particularly harmonious. Design, aesthetics, and state-of-the-art technology really come together well here – and that’s exactly what matters to me. The car suits me; it felt right from the very first moment. The handover event at the magnificent BMW Welt was very personal and lovingly organized. BMW simply knows how to make the handover of a new vehicle a special experience every time.” Every customer can experience car collection at BMW Welt, a unique offer that turns the first few hours with a new vehicle into an unforgettable experience with a varied supporting program.

Kostja Ullmann was also among the first customers: “In my job, I travel a lot and need a reliable companion. The BMW iX3 won me over completely. From the moment I saw the vehicle, I was impressed by its design, but it also offers something much more important: a whole host of innovations and a long range. And it’s also sustainable, which is very important to me personally, so we’re a good fit. Today’s event was a great experience. Relaxed, approachable, and genuine. I’m ready to enjoy driving.”

Christoph M. Herbst summed it up: “I’ve been driving an electric car for 10 years. Starting today, I finally have the right one. I’m personally looking forward to experiencing it.”

Following the world premiere and the successful start of production, the official market launch will take place across Europe from March 7: Vehicles will then be available for viewing and test drives at dealerships. The BMW Group is delighted with the high demand and positive feedback and is working hard to deliver the vehicle to customers as quickly as possible.