Chery relies on deep integration of DeepSeek for artificial intelligence

The Chery Group, parent company of the OMODA & JAECOO car brands, is making smart vehicle technology its trademark. The largest Chinese vehicle exporter has announced a close cooperation with DeepSeek, a leading domestic artificial intelligence company. This cooperation focuses on intelligent large-scale AI-based voice modelling systems. The Lion AI voice recognition and control system, which is used in the Lion Intelligent Cabin, Chery’s vehicle cockpit, enables more precise voice command responses and advanced scene applications by utilising DeepSeek’s capabilities. Chery’s Aimoga robot also uses the model in its cloud platform, enabling it to perform more personalised and flexible interactions.

Combination opens up endless possibilities for intelligent technology!

As one of Chery’s five core technology areas, the Lion Intelligent Cabin, with its world-class R&D validation system and innovation capabilities, is subject to continuous self-iteration and improvement. With the integration of DeepSeek’s LLM, the cabin will achieve even more powerful smart interaction capabilities. Thanks to the innovation partner’s first-class cognitive capabilities, the driver cockpit is able to interpret ambiguous user commands more accurately and activate functions in the vehicle quickly. Voice commands can simply be given, which the system accurately recognises and executes, for example to adjust the temperature inside the vehicle or provide navigation services. This takes voice control in the car to a new level.

In addition, thanks to the integrated DeepSeek technology, the Lion Intelligent Cabin has proactive service functions that can actively analyse the user’s potential needs based on scenarios both inside and outside the vehicle. When you get into the car, for example, the system automatically adjusts the seat according to the driver’s daily habits, plays their favourite music and even reminds them of important appointments before they reach their destination.

Full integration with DeepSeek to usher in a new era of intelligent interaction

OMODA & JAECOO plan to gradually deploy the Lion Intelligent Cabin integrated with the AI solution in new models. At the same time, further possibilities for innovative mobility applications such as the ‘in-car metaverse’ and intelligent driving assistance are being explored. Currently, Chery’s Aimoga robot has integrated DeepSeek’s open-source V3 and R1 models into its cloud platform, which interact with users as a new generation LLM, making communication much more personalised and flexible, and always offering a new experience.

Innovation through collaboration enables a new interior experience

Chery’s strategy, ‘Establishing the Enterprise Based on Technology’, aims to enable connected travel and driving experiences with world-class technologies. With more than 20 years of overseas development and coverage of more than 80 countries and over 4 million users, the Lion Intelligent Cabin offers language support in over 30 languages. It has teamed up with more than 100 partners to provide personalised and convenient interactive experiences worldwide. At the Global Innovation Conference last year, Chery unveiled its new advanced ‘AI cabin with five distinct advantages’ and officially launched the Lion AI of Intelligent Cabin Large Model, which is based on the technology of LLM and embarks on a new journey of ‘intelligence without reservation’.

Technology is the foundation of Chery’s development ethos and its subsidiary brands. By working closely with innovative technology company DeepSeek, OMODA & JAECOO are also driving the development of smart vehicle solutions and increasing investment in research and development – with the aim of creating smarter, safer and more comfortable mobility experiences. With a presence in 34 countries and more than 440,000 users worldwide, OMODA & JAECOO, together with leading global partners, enable unique travel experiences for people seeking individuality and a modern lifestyle, while continuously improving the technology and user experience and setting new standards in vehicle technology.

More information at www.omodajaecoo.com mobility.