We are entering a new era of mobility – the era of connected and software-defined vehicles (SDVs). Today, cars are much more than just a means of transport: they collect data, analyse driving behaviour and communicate with their surroundings. This opens up new opportunities and offers users numerous benefits such as improved driver assistance systems, convenience functions and seamless digital connectivity. However, SDVs also bring new challenges, especially in terms of cybersecurity and data protection.
Cybersecurity is becoming a purchasing criterion for cars
Consumers are becoming increasingly aware of this. According to the study ‘Automotive Cyber Security – Consumer Attitudes’ by CAM and Cisco (September 2024), 77% of respondents see cyber security in the vehicle as an important issue that vehicle manufacturers should address. 42% have concerns about cyberattacks on their vehicle, 40% see connected vehicles with software updates as a threat. For 34%, cybersecurity is an important purchase criterion for cars. As much as the data collected improves the user experience, the thought of driving habits, favourite routes and other personal data being stored by the vehicle and possibly passed on to third parties makes people uneasy.
These concerns are not unfounded, as cyber attacks on vehicles are on the rise. The automotive industry is now the eighth most hacked industry. There is also another major concern: OEMs could be tempted to monetise personal data by selling it to data traders. For example, the data could end up with insurance companies, which could then increase premiums for drivers categorised as high-risk.
Foundation for consumer acceptance
The more functions vehicles offer, the more trust will be required to overcome consumer concerns and fully utilise new technologies. This requires transparent communication about the collection and use of vehicle data and the introduction of strict safety standards.
The narrative needs to change: For the automotive industry, cybersecurity is not just a regulatory necessity and challenge. It is essential to enable innovation, shape the mobility of the future and form the basis for acceptance by end consumers. Cybersecurity is the foundation of the transformation of the automotive industry.
‘Security by design’ for the mobility of tomorrow
In Europe, where data protection requirements are particularly high, the issue of data protection is especially important. The GDPR and the EU Data Act set standards that are crucial for connected mobility and demand transparent, secure data processes.
This can only be achieved through a holistic ‘security by design’ approach that covers the entire vehicle life cycle. From design and development through testing and monitoring to operation and updates on the road, cyber security is essential at every stage of the vehicle lifecycle. Complex vehicle technology requires close collaboration between OEMs, suppliers and technology providers to identify cyber threats and take joint action to defend against them. A unified approach to standardising security protocols will help to protect not only the vehicles of the future, but also driver confidence.
About the author: Ronen Smoly has been CEO of PlaxidityX, formerly Argus Cyber Security, since December 2020. In his previous role, Ronen served as VP of Sales at PlaxidityX for three years, successfully leading market penetration and global expansion initiatives. Ronen brings over two decades of sales management and business development experience in the telecoms, cyber security and media sectors. Prior to joining PlaxidityX, Ronen was VP Sales at Hola and held senior positions at Cisco, NDS (a News Corp company), Jungo and Cardonet. Ronen holds a B.Sc. in Information Systems, Industrial Engineering and Management from the Technion, Israel Institute of Technology.
You can also find this guest article in the current eMove360° magazine in german language. Download free PDF or order print version at sabine.metzger@emove360.com
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