Daniel-Craig-with-the-DENZA-Z9GT
British actor Daniel Craig is launching a new campaign for DENZA, the technology-focused premium automotive brand, which will coincide with the brand’s global expansion in 2026.
As the world’s first premium brand dedicated exclusively to electrified vehicles for sustainable mobility, DENZA is poised to attract new customers drawn to a unique blend of groundbreaking innovations and European-inspired design elegance. As the perfect partner for this endeavor, Daniel Craig will lend his name to several key vehicle models launching this year. The collaboration includes, among other things, marketing materials and television commercials.
The partnership with one of the world’s most famous actors represents significant global recognition for DENZA. The brand is currently preparing to launch its first European vehicle and flagship model—the Z9GT Shooting Brake—on April 8 at the Palais Garnier opera house in Paris.
Stella Li, Executive Vice President of BYD, comments: “Daniel Craig embodies an impressive combination of strength, sophistication, and authenticity. These qualities are deeply aligned with what DENZA stands for. As we launch the brand globally—in Europe, Latin America, the Middle East, and Africa—we are proud to welcome an actor whose presence and character reflect the spirit of DENZA. Together, we aim to demonstrate how technology, design, and emotion can come together to create a new vision of premium mobility.”
Stella-Li-and-Daniel-Craig
About DENZA
DENZA is the BYD Group’s premium automotive brand, distinguished by its elegant design, high-quality craftsmanship, and innovative technology. It masterfully combines European-inspired design with modern electric platforms and cutting-edge technologies, delivering a uniquely new experience in the premium automotive market. The DENZA brand was founded in 2010 as a partnership between BYD and Daimler, resulting in the first jointly developed vehicle in 2014. BYD has since acquired all shares in DENZA. DENZA will be launched on the European market in 2026.
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