
Harald Kröger
Member of the board, Head of sales, and President of automotive
SiMa.ai
About Harald Kröger
Harald Kroeger is a member of the board, head of sales, and president of automotive for SiMa.ai since Jan 2023.
Harald was a member of the board of Tesla and Rivian.
Mr. Kroeger served as a member of the board of management for Bosch until Dec 2021, being responsible for all of automotive besides powertrain, 25 bn of business and a 100thsd people reporting to him.
Before that, he was 21 years with Mercedes-Benz, where in his career he was -amongst others- head of purchasing for electrics/electronics, head of quality, and head of development for electrics and electronics of Mercedes-Benz cars.
Mr. Kroeger holds an M.S. in Electrical Engineering from Stanford University, and he holds a Diplom-Engineer in Control Engineering and a Bachelor in Economics, both from the University of Hannover.
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