Dehn Haedquarter in Neumarkt. Foto: DEHN SE

Continuation of international orientation: Dehn establishes sales company in Sweden

The Scandinavian economy has been growing for many years. Despite its small population, the region is home to more and more high-quality companies. In order to serve these markets even better, Dehn, as one of the world’s leading suppliers of surge protection, lightning protection, grounding and industrial safety, has founded its own sales company in Sweden as of April 1, 2023. The company is thus consistently continuing its international orientation. In the future, Dehn Sverige AB will focus in particular on the areas of railroads, electromobility, energy storage and high-quality building technology for data centers, hospitals and industry, as well as renewable energies.

“We are pleased that Johan Bäckman, as a proven expert in lightning and surge protection with many years of experience in our business, will take over the role as local Managing Director,” said Helmut Pusch, CSO of Dehn SE. “Through his work as Chairman of the Technical Committee TC81 for Sweden, which takes the lead in developing the international lightning protection standards, he is very well networked in the market. We will benefit from this from day one.”

Dehn Sverige AB will not only expand its business in Sweden from Stockholm, but will also continue to drive Dehn’s brand awareness in Scandinavia as a whole. Expanding operations to the Swedish market will allow sales to be adapted to country-specific conditions throughout the Scandinavian region and active marketing to be conducted locally.

“It is fantastic and an exciting challenge to be able to offer the Swedish market high-quality solutions in the areas of lightning and surge protection in the future. The expertise in our company on these topics is unique and will help us enormously in our exchanges with our customers. My team and I are very much looking forward to tackling this task at Dehn,” says Johan Bäckman, Managing Director Dehn Sverige AB.

Euro Energy Components AB (EEC) will continue to be the exclusive sales channel for Dehn SE’s industrial safety products and act as a partner for surge protection, lightning protection and in the field of grounding/potential equalization in the Swedish market. “As Dehn has its own company and a team with very high expertise in Sweden, we at Euro Energy see clear synergy effects and good opportunities to increase our market presence together,” says Joakim Elm, CEO of Euro Energy Components AB. For more information:

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02.05.2023   |  

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