Wayne Griffith bei der Pressekonfernez im März 2025, damals noch SEO von Seat und Cupra. Foto: Seat Cupra
Wayne Griffiths, CEO of SEAT and CUPRA, has left SEAT S.A. at his own request on 31 March to take on new challenges. Since his appointment as CEO in 2020, Wayne Griffiths has played a key role in shaping the development of CUPRA. Under his leadership, the Challenger brand has become an independent brand within the Volkswagen Group and is now one of the fastest growing car brands in Europe. A significant milestone during his tenure was the market launch of the CUPRA Born, the brand’s first all-electric model, in 2021. This reaffirmed the brand’s commitment to sustainable mobility and innovative vehicle concepts. As recently as March, Wayne Griffiths announced record figures for 2024 at the annual
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