Kia presented the new ‘Emergency Vehicle Approaching’ (EVA) safety technology at the ‘Road Safety Experience’ in Amersfoort, the Netherlands. It uses real-time traffic data to warn drivers of approaching emergency vehicles, enabling them to clear a safe path for the emergency services in good time. Kia developed the technology in a three-year project as part of the Dutch government’s ‘Safety Priority Services’ initiative. This innovation in Vehicle-to-Everything (V2X) communication builds on Kia’s existing Advanced Driver Assistance Systems (ADAS), connects vehicles with intelligent road infrastructure and underlines the brand’s commitment to improving safety for all road users. Kia and its sister company Hyundai Motor are the first automotive brands to launch EVA in Europe. Kia is currently introducing the technology to its range of connected vehicles through a software update that will also be available over-the-air (OTA). It will initially be available in the Netherlands, with plans to roll it out in other European countries.
As part of the ‘Safety Priority Services’ initiative, Kia also provided Safety-Related Traffic Information (SRTI), which includes real-time warnings of temporary traffic hazards, short-term roadworks and unexpected road closures. In addition, in-vehicle notifications have been provided to facilitate compliance with traffic regulations such as speed limits and lane closures. These notifications complement the existing warning functions of the Kia infotainment system and offer the driver even better situational awareness. The ‘Safety Priority Services’ initiative brought together key partners, including the ANWB, Be-Mobile (Flitsmeister), Inrix and TomTom in addition to Kia and Hyundai.
An important result of the EVA development was that the notifications must be clear and not distracting. With conventional sirens, the driver may not immediately recognise the direction from which the emergency vehicle is approaching, resulting in a delayed response. Kia’s EVA system solves this problem by indicating the type of emergency vehicle and the direction from which it is approaching. Tests showed that all drivers who received the EVA warning visually recognised the approaching ambulance and that 84 per cent of them took action to clear the way.
Looking to the future, Kia has signed a Memorandum of Understanding with the Dutch government with the aim of continuing to utilise vehicle and road infrastructure data to improve road safety and take a leading role in innovative smart mobility technology.
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