Kia Vision Meta Turismo: A Grand Tourer for the Digital Age

With the Vision Meta Turismo, Kia unveils a concept at Milan Design Week that reimagines electric mobility as an emotional and immersive experience. The fully electric grand tourer blends performance, design, and digital interaction—offering a glimpse into the future of user-centric mobility.

At the core of the concept is Kia’s evolving “Opposites United” design philosophy. The vehicle combines smooth, sculptural surfaces with precise geometric elements, resulting in a striking and aerodynamic silhouette. Its “cab-forward” architecture emphasizes a low, wide stance, while details such as the ultra-slim LED light signature and aviation-inspired elements reinforce its high-performance character.

Inside, the Vision Meta Turismo creates a clear contrast between driver focus and passenger relaxation. The cockpit is designed for maximum control and engagement, featuring next-generation displays and lightweight materials. In contrast, the passenger seat offers a lounge-like experience, optimized for immersive content consumption via augmented reality.

Kia also pushes the boundaries of interaction. Features such as a joystick for virtual gear shifts, simulated engine feedback, and customizable driving modes—“Speedster,” “Dreamer,” and “Gamer”—merge physical driving with digital experiences. The steering wheel, inspired by gaming controllers, becomes a central interface for intuitive control and emotional engagement.

With the Vision Meta Turismo, Kia demonstrates how future electric vehicles could seamlessly integrate performance, comfort, and digital ecosystems—transforming mobility into a holistic and engaging experience.

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Kia is already among the innovation leaders: with the EV3, the company won the eMove360° Award 2024 in the Electric Car category.

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