Polestar-System im Auto
The news provider n-tv and the Swedish electronics brand Polestar are cooperating in the field of car entertainment. For the first time, the entire video portfolio – from top videos about politics and business to entertainment and knowledge – as well as the live stream from ntv can be seen in a car entertainment system. ntv is one of Polestar’s two German partners for the video offering in the car entertainment sector.
The ntv content in the Polestar 2 electric car can be accessed via the Polestar Video Streaming App. The videos can be called up on the central display via the infotainment system, which is based on the Android Automotive OS from Google. Polestar 2 is the first car in the world with Google on board that can access services such as Google Maps, the Google Assistant for voice control and the Google Play Store. When parked and at the charging station, it is possible to watch the ntv live stream and video contributions from ntv directly in the car. For safety reasons, only the audio track is played while driving. The conversion from video to pure audio is automatic while driving.
Bianca Wannemacher, Vice President ntv Products: “Car entertainment has been a strategically important pillar in the ntv portfolio for several years. We are therefore very pleased about the opportunity to gain further experience in the field of video offers in cars together with Polestar.”
Alexander Lutz, Managing Director Polestar Germany: “Today, the user experience in a vehicle goes far beyond just driving. The Polestar 2 is constantly evolving and thanks to the innovative Google Android-based infotainment system, we can offer our customers additional services to make their time in the car pleasant. The video streaming app and the current integration of ntv for even more exciting content are perfect examples of this.”
By cooperating with Polestar, ntv is once again underlining its extremely successful multi-platform strategy. The news provider has been active in the car entertainment sector since 2014 and currently offers a car entertainment offering for Apple CarPlay, Android Auto and Ford Sync. In 2018, ntv was the first German news brand to also offer its audio news via Android Auto.
