Polestar: Now featured on the jerseys of BVB professionals

The electric car brand Polestar is the official mobility partner of eight-time German champions Borussia Dortmund. Starting in the 2025/26 season, the Polestar logo will adorn the sleeve of the BVB jersey in all competitions – in the Bundesliga, the DFB Cup, and the UEFA Champions League. The partnership is set to last three years and is part of a comprehensive campaign in Germany, with which Polestar aims to massively increase brand awareness in Europe’s largest car market. Starting this Sunday, BVB will take to the field with the Polestar sleeve in their season opener against Juventus Turin.

As official mobility partner, Polestar is supplying BVB with a fleet of 60 vehicles, which will be used at this week’s training camp in Austria and can be used by the team, management, and officials in the future—another step by both companies to steadily reduce CO2 emissions. Even before the collaboration began, several BVB professionals, including Jobe Bellingham, Pascal Groß, and Daniel Svensson, were given an exclusive test drive in a Polestar 5 prototype. The Performance GT will celebrate its premiere in September. “This car is a statement for the future – the ultimate proof that electric mobility is highly attractive and that no one has to sacrifice anything to be sustainable,” explains Lohscheller.

Carsten Cramer, CEO of BVB, says: “The combination of sustainability, innovation, Swedish design, power, and dynamism makes Polestar the perfect partner for Borussia Dortmund. I have rarely seen professionals so excited about a collaboration after a product presentation – which in this case was a pretty fast-paced test drive – as they are about this one.” In addition to appearing on the jerseys in all competitions, Polestar will also be featured on the official pre-match clothing and on many advertising spaces in and around the stadium. “Through its partnership with BVB, Polestar will be able to inspire millions of people throughout the year – in a culturally relevant and highly emotional environment. We have many ideas for joint campaigns. Test drives are just the beginning; we are now going on the offensive and will show that our vehicles are better than those of most traditional manufacturers,” explains Michael Manske, Chief Marketing and Communications Officer at Polestar.

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