Renault Deutschland AG: New CEO and Head of Brand

On August 19, 2024, Florian Kraft will take over the role of Managing Director of the Renault brand and the country management of the Group in Germany. His tasks will include continuing to implement the Renaulution strategic plan and coordinating the launch of new model series on the German market. Florian Kraft will report to Ivan Segal, VP Global Sales & Operations Renault Brand. Kraft is a graduate of the Ecole Polytechnique and the Ecole des Mines de Paris. He started his career in 2010 at the French Nuclear Safety Authority (ASN) as Head of the Eastern France Department. After two years as Deputy Financial Counselor at the French Embassy in Moscow, he moved to the automotive industry in 2016. He initially held several international management positions in the finance, sales and marketing departments at Nissan. Most recently, he was Director of the Peugeot brand in Germany before becoming Managing Director for all brands of the Stellantis Group in the Belgium-Luxembourg region. Florian Kraft has dual Franco-German citizenship, is a qualified engineer and speaks four languages fluently: French, German, English and Russian.