Maximilian Vogel

Maximilian Vogel is Co-Founder and Managing Director of BIG PICTURE GmbH in Berlin. Maximilian has personally helped to develop many successful digital platforms for brands in the mobility sector such as Audi, BMW, Mercedes, General. He is passionate about researching and developing truly natural language user interfaces, talking systems and avatars with recognizable identity and character. The basis for this are the extremely fast developments in the field of machine learning and in particular in large language models (LLM). Maximilian Vogel works in this area on completely new applications and business models as well as on new customer touchpoints that offer a significantly better user experience and thus more joy-of-use, ease-of-use and ease-of-learning.