BASF Coatings GmbH
eMove360 2025 Exhibitors, MATERIALICA Award 2025 - Winner Level Sponsor
BASF Trend Color REVERENCE DARKNESS by BASF Coatings
What if the tires that once drove us forward could continue their journey in a new form? REVERENCE DARKNESS embodies this revolutionary concept.
By using recycled tire materials as a carbon black source, bringing materials from the car back to the car.
Each hue is a testament to resilience and resourcefulness, turning end-of-life tires into a symbol of sustainability.
This color tells a story of renewal and rebirth, turning what was once discarded into a radiant future.
Through the journey of REVERENCE DARKNESS, we learn that the key to a sustainable future lies not only in reducing our consumption but also in reimagining waste as a valuable resource. This color serves as an inspiration, reminding us that every step towards a circular economy brings us closer to a greener, cleaner planet.
MATERIALICA Award 2025 – Winner
Category: Process
“With REVERENCE DARKNESS, BASF Coatings impressively demonstrates how material innovation, sustainability, and outstanding design can be combined into a new level of quality. What particularly stood out to us in the jury was the exceptional optical depth of this coating: an intense gloss interwoven with fine, almost star-like reflections that give the surface a fascinating sense of vitality.
However, this aesthetic quality is not an end in itself, but is closely linked to a sustainable approach. The use of recycled tires as a carbon black source exemplifies a consistently implemented circular economy – materials return to the automotive context in a refined form.
REVERENCE DARKNESS thus unites sensorial design and technological responsibility at the highest level. It demonstrates that design is not merely surface, but carries meaning – and it is precisely this combination that makes the submission a well-deserved winner of the MATERIALICA Design + Technology Award.”
— Prof. Peter Naumann, Munich University of Applied Sciences, Chairman of the MATERIALICA Award Jury
„Mit REVERENCE DARKNESS zeigt BASF Coatings eindrucksvoll, wie sich Materialinnovation, Nachhaltigkeit und herausragendes Design zu einer neuen Qualität verbinden. Besonders beeindruckt hat uns in der Jury die außergewöhnliche optische Tiefe dieser Lackierung: ein intensiver Glanz, durchzogen von feinen, fast sternenartigen Reflexionen, die der Oberfläche eine faszinierende Lebendigkeit verleihen.
Diese ästhetische Qualität ist jedoch kein Selbstzweck, sondern eng mit dem nachhaltigen Ansatz verknüpft. Die Verwendung von recycelten Reifen als Carbon-Black-Quelle steht exemplarisch für eine konsequent gedachte Kreislaufwirtschaft – Materialien kehren in veredelter Form zurück in den automobilen Kontext.
REVERENCE DARKNESS vereint damit sinnliche Gestaltung und technologische Verantwortung auf höchstem Niveau. Es zeigt, wie Design nicht nur Oberfläche ist, sondern Bedeutung trägt – und genau diese Verbindung macht die Einreichung zu einem verdienten Gewinner des MATERIALICA Design + Technology Award.“
— Prof. Peter Naumann, Hochschule München, Juryvorsitzender MATERIALICA Award
Address:
BASF Coatings GmbH
Glasuritstrasse 1
48165 Münster-Hiltrup
Germany
www.basf.de
Contact:
Mrs. Astrid Van der Auwera
info@basf.com
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