– Hyundai Motor has unveiled the all-new Tucson, which features an advanced, experimental design and state-of the-art technology, setting new standards in the compact SUV segment.
– Hyundai Motor has unveiled the all-new Tucson, which features an advanced, experimental design and state-of the-art technology, setting new standards in the compact SUV segment.
In addition, it offers the most electrified powertrain line-up in its class, underscoring Hyundai’s commitment to clean driving, while retaining its true SUV character.
The all-new Tucson is the fourth generation of Hyundai’s successful best-seller with more than 7 million units sold around the globe since it launched in 2004. Of these, 1.4 million units have been sold in Europe. That makes it the company’s bestselling SUV globally. Hyundai’s new compact SUV arrives on the market with a revolutionary and ambitious new look that follows the company’s new Sensuous Sportiness design identity.
By offering the most electrified powertrain line-up in the compact SUV segment, including hybrid, plug-in hybrid, and 48-volt mild hybrid options, the all-new Tucson completes the electrification of Hyundai’s SUV fleet in Europe. Other electrified SUVs produced by Hyundai include the fully-electric and hybrid versions of the Kona, NEXO, its second-generation fuel cell electric vehicle, and the Santa Fe with hybrid and plug-in hybrid options on top of the line-up. By introducing electrification to its latest models, Hyundai consolidates its position as the manufacturer with broadest range of electrified powertrains.
The all-new Tucson will become the third-generation of the model to be produced in Europe at the Hyundai Motor Manufacturing Czech (HMMC) production plant in Nošovice, Czech Republic. The second generation Tucson was the first model produced at HMMC. This underlines Hyundai’s commitment to the European market.
Hyundai is the brand with the broadest line-up of electrified powertrains, ranging from mild hybrid, hybrid, plug-in hybrid, battery electric to fuel cell electric variants. With the introduction of the all-new Tucson it was key to also expand the electrification to our global best-selling SUV. This launch marks a further milestone for Hyundai, as we now offer electrified versions of our full SUV range. With its progressive design and state-of-the-art powertrains line-up, the all-new Tucson will remain one of the key products for Hyundai in Europe.
Michael ColePresident and CEO at Hyundai Motor Europe
Rather than simply an evolution of the previous generation model, the all-new Tucson represents a revolution for Hyundai in design terms. Overall, it features a bigger and wider body than its predecessor. Its muscular stance combines sharp angles and dynamic proportions with rich surfaces, ensuring a progressive look without compromising on Tucson’s rugged SUV heritage.
The all-new Tucson is the first fully-changed Hyundai SUV to be developed according to the company’s new “Sensuous Sportiness” design identity. This direction is characterised by the harmony between four fundamental elements: proportion, architecture, styling and technology. Its purpose is to bring a sensuous and emotional touch to Hyundai vehicles, realised by innovative technology and solutions.
The mission of ‘Sensuous Sportiness’ is to elevate the emotional qualities of automotive design. We want our customers to feel moved. With the all-new Tucson, we are introducing its ultimate evolution and a definitive statement about Hyundai’s unstoppable forward momentum. Tucson’s advanced, experimental design is true to its pioneering spirit and raises the game in the industry’s most competitive segment.
SangYup LeeSenior Vice President and Head of Hyundai Global Design Center
The progressive design language of the all-new Tucson was inspired by Hyundai’s Vision T SUV concept, which was unveiled at 2019 AutoMobility LA. Also guided by Sensuous Sportiness, Vision T’s design themes revolve around the concept of Dynamism and represent an “urban adventurer” SUV design direction.
Refraining from traditional drawing and sketching methods, Hyundai’s designers developed the all-new Tucson’s futuristic design elements through geometric algorithms produced by cutting-edge digital technology. This process, known as “parametric dynamics”, utilises lines, faces, angles and shapes created through digital data to create unprecedented, bold design aesthetics. As a result, prominent geometric patterns known as “parametric jewels” appear throughout the SUV’s design, giving it a progressive character.
The most prominent display of these parametric jewels is on the vehicle’s front grille, where Parametric Hidden Lights provide a strong first impression. When the lights are off, the front of the vehicle appears covered in dark, geometric patterns, with no distinction between the signature LED Daytime Running Lights (DRLs), which are seamlessly integrated into the grille. Thanks to state-of-the-art half-mirror lighting technology, when the DRLs are switched on, the dark chrome appearance of the grille transforms into jewel-like shapes, bringing an eye-catching element to an otherwise sleek appearance.
Parametric jewels also feature as a prominent design element on the side of the vehicle. Chiseled surfaces create a striking contrast between a sleek silhouette and masculine wedge, suggesting forward motion even when standing still. Taut athletic shapes seamlessly merge into angular wheel arches, where alloy wheels provide a powerful and dynamic stance. The Tucson’s sporty sensibility is accentuated through a chrome accent line with an edged parabolic shape, starting on the side mirrors and continuing all the way to the C-pillar. From the side view, the wrap-around doors are complemented by a sharp and bold side character line, which sits in harmony with the robust and rugged look of the dynamic and angulated wheel arches.
On the rear, wide tail lamps with parametric hidden light details continue the design theme. The all-new Tucson’s rear bumper also integrates parametric pattern details with a three-dimensional effect, coupled with a sporty garnish. It is the first Hyundai model to apply hidden rear wipers, which sit under the spoiler. High-tech design elements are crowned by a smooth glass Hyundai logo, which looks three-dimensional but actually does not protrude from the outer surface, in a departure from traditional automotive manufacture emblems.
Getting into the all-new Tucson’s sophisticated and spacious interior, or INTERSPACE, is like entering a neatly organised room where everyday concerns disappear. Inside, space, technology and information intersect harmoniously. Featuring sensuous forms inspired by waterfalls, twin silver garnish lines streaming from the centre fascia to the rear doors harmonise neatly layered premium surface materials in complementary neutral tones.
The seamless integration of segment-leading technology provides all-new Tucson customers with an advanced and fully-customisable digital experience. The new 10.25-inch AVN-T screen fills the centre of the vehicle. Hyundai’s designers dispensed with physical knobs and buttons, so all AVN and heat, ventilation and air conditioning functions are controlled via touch, making it the first Hyundai model to feature a full touchscreen console. High-quality soft-touch materials appear throughout the interior, lifting the look and feel to a new level, while new indirect air vents start from the doors and flow to the centre console.
The evolution of Tucson’s interior layout led to a lower instrument display and removal of the gauge cluster housing for a decluttered surface to enhance the feeling of openness inside. The broad ridge of the dashboard blends seamlessly with the doors, wrapping around front occupants like a deep gorge. These futuristic features provide an even more progressive feeling and bring new levels of high-tech design value to customers.
