Volkswagen campaign: test ID. models and, with a little luck, accompany the national football team

Volkswagen is kicking off 2025 with a major test drive campaign: anyone who tests an all-electric ID.3, ID.4, ID.5 or ID.7 at a participating Volkswagen dealer by 2 March can win a trip to an away match of the German men’s national football team with a little luck. Volkswagen is giving away a trip for two people among all test drive participants. The campaign is being promoted by a joint campaign with the German Football Association (DFB): in the TV and online advert, the national team players as well as national coach Julian Nagelsmann and sports director Rudi Völler call for test drives with the ID. models.

From 13 January to 2 March 2025, participating Volkswagen partners will have the opportunity to get to know the electric fleet live and test all models from the compact ID.3 to the spacious ID.7 Tourer. In addition to driving impressions, there is a unique experience to be won: Volkswagen is giving away a trip for two to an away match of the German men’s national football team among all test drive participants. The prize includes travel to and from the match, two tickets and an overnight stay.

Volkswagen is receiving support for the campaign from its long-standing partner, the German Football Association (DFB): The national players, national coach and ID. Buzz driver Julian Nagelsmann and sports director Rudi Völler are at the centre of an advertising campaign designed to publicise the test drive campaign with a wink. ‘The DFB team has played its way back into the hearts of fans in recent months and is a hugely popular favourite. We are therefore all the more pleased that the DFB team is now supporting us as part of the campaign to convince even more people of the benefits of electromobility and our ID. models,’ says Lutz Kothe. Both the 35-second TV advert and the various print motifs were produced on the DFB campus in Frankfurt in mid-November last year. They will be broadcast on television and on various online and social media platforms over the next six weeks.

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13.01.2025 |

Vehicles