Photo Zheng Xu
Customer engagement is important – but engagement alone does not create sustainable digital revenue.
We are pleased to welcome Zheng Xu, Senior Connected Services App Product Owner at Nissan Motor Corporation, as a speaker at eMove360° Europe 2026 in Munich.
In his session
“From Connected-Car Engagement to Customer Value: The Missing Layer in Digital Mobility Monetisation”
Zheng will explore one of the key challenges of software-defined and connected mobility: How can OEMs turn digital vehicle services into recurring customer value – and ultimately sustainable revenue?
Drawing on six years of product experience across BMW and Nissan, he will introduce a behavioural framework based on three customer modes – Discover, Execute and Commit – and explain why usage volume alone is not a reliable predictor of customers’ willingness to pay.
A particular focus will be on the “Decision Compressor”: the crucial renewal period in which customer intent, friction and perceived value come together and determine whether a digital service continues to be worth paying for.
📅 October 13, 2026 | 1:00–1:20 pm
📍 Holiday Inn Munich-Westpark
🎤 Autonomous Mobility Technology Session
Meet Zheng Xu and leading experts from the automotive, AI, autonomous mobility, battery, charging and fleet sectors at eMove360° Europe 2026.
👉 Secure your Conference Ticket
#eMove360 #Nissan #ConnectedCar #SoftwareDefinedVehicle #AutonomousMobility #DigitalMobility #Mobility #Automotive #FutureMobility
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