At the so-called Unstoppable Impulse Event in Terramar (Sitges) southwest of Barcelona this week, Cupra presented its plans for the future: By 2025, the Seat brand will have three new electrified models – Cupra Terramar, Cupra Tavascan and Cupra UrbanRebel – as well as ushering in a new era with the renewal of the current model range.
With the sporty SUV Cupra Terramar, Cupra wants to penetrate higher price segments of the SUV segment. The Terramar is produced at the Audi plant in Győr, Hungary, both with different combustion engines and with a new generation of plug-in hybrid drives. The electric range is around 100 kilometers.
The Cupra Tavascan embodies Cupra’s electric vision and will remain faithful to the 2019 concept car. Some design elements are reminiscent of the Cupra Tavascan Extreme E Concept 2021. The Tavascan will also make the brand more global and open up new markets. It will come onto the market in 2024.
Finally, in 2025, the all-electric UrbanRebel will complement the Cupra model range. The Volkswagen Group’s “MEB Small” platform is used for the front-wheel drive urban e-car in order to develop an emotional performance vehicle on it. The 4.03 meter long car sets an example in terms of sustainability: Advanced recycled polymers and bio-based materials are used. Production is planned in Martorell once the Spanish government’s PERTE support program for the electric and connected vehicle is approved.
Electrification of Spain: Project Future: Fast Forward
With the “Future: Fast Forward” project, the company has brought together a group of 62 national and international partners, all with the goal of making Spain a European hub for electromobility. Just a few weeks ago, the company, together with the Volkswagen Group and the partners of “Future: Fast Forward”, presented a project to mobilize ten billion euros for the electrification of Spain. This is the largest single industrial investment in Spain’s history.