Kia Investorentag 2024:

Kia Roadmap: Brand strives for leadership in the global era of electrification

Kia Corporation has provided an update on its future strategies and financial targets at its CEO Investor Day in Seoul, Korea. Based on the innovative achievements made in the years since the announcement of its mid- to long-term business initiatives, Kia is focusing on updating its strategy for the period up to 2030, which was unveiled last year, and on further strengthening its business strategy in response to the uncertainties in the global mobility landscape.

At the event, Kia updated its mid- to long-term business strategy with a focus on electrification and the purpose-built vehicle (PBV) business. Kia reaffirmed its target to achieve annual sales of 4.3 million vehicles in 2030, of which 1.6 million will be electric vehicles (EV). This target represents a 34.4 percent increase in sales compared to the brand’s 2024 annual target of 3.2 million vehicles.

The company also plans to become a leading EV brand by increasing the share of electrified models in total sales, including hybrid (HEV), plug-in hybrid (PHEV) and battery electric vehicles. It expects sales of electrified models to reach 2.48 million units in 2030, or 58 percent of Kia’s total sales.

“Following our successful brand relaunch in 2021, Kia continues to develop its global business strategy to drive the establishment of an innovative EV lineup and accelerate the company’s transition to a sustainable mobility solutions provider,” said Ho Sung Song, President and CEO of Kia. “By effectively responding to changes in the mobility market and efficiently implementing mid- to long-term strategies, Kia is strengthening its brand promise for the benefit of customers, communities, global society and the environment.”

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12.04.2024   |  

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