Willem Baudewijns. Foto: Polestar

New Germany boss for Polestar

Willem Baudewijns becomes the new Managing Director of Polestar Germany. Alexander Lutz, currently Managing Director of Polestar Germany, will in future lead one of the new launch markets for Polestar as Managing Director. Willem Baudewijns assumes responsibility for Germany. He will also remain Managing Director of Polestar Netherlands and will be responsible for two markets from now on. Both national companies of the Swedish premium automobile brand will remain independent companies. The new appointments will come into effect on May 2, 2022.

“Alexander Lutz was instrumental in establishing Polestar in Germany and has placed the company in a fantastic position to continue its growth and success. His previous professional experience combined with his expertise in launching the Polestar brand in Germany make him the ideal person to enter new markets,” said Scott Dicken, Commercial Operations Europe, thanking Polestar Alexander Lutz.

Baudewijns has decades of experience in the automotive industry and, like Alexander Lutz, has been active locally as managing director for the company since the brand was established in the individual launch markets. For the new Germany boss, Cologne is not entirely unknown. He spent several years in the Rhine region in a previous position for a well-known car manufacturer. www.polestar.com

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25.04.2022   |  

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