Polestar moves into its new design studio in Gothenburg, Sweden. Very close to the brand’s global headquarters and nestled in the greenery of the surrounding forest, the studio offers a special new home for up to 120 designers under the direction of Maximilian Missoni. It combines modern architecture with the brand’s clean, minimalist Scandinavian aesthetic. The building was once a Volvo factory, built in 1984 by Italian Romaldo Giurgola and Gothenburg architect Owe Svärd. Now, the historic structure has been completely modernized, but with the goal of preserving its unique architectural character. Here, Polestar’s design team will continue to shape the brand’s new design language, which has already been unveiled with the Polestar Precept concept car and electric roadster, and will enter production for the first time with the Polestar 3, which premiered in October 2022. The studio includes a dedicated showroom area, clay workshop, materials and paint lab, auditorium and multiple digital studio areas, as well as office space, virtual reality and meeting rooms.
“Because so much care, attention to detail and quality of materials went into the construction of the building in 1982, it was important to me that we respect the original intent of the structure when integrating our studio into the building,” said Maximilian Missoni, Head of Design at Polestar. “We deliberately focused on the original structure and many details, creating a tribute to the substance that gives the building its unique character. While we wanted to preserve tradition, we also wanted to create a state-of-the-art home for our growing design team. The inspiring view of the Gothenburg landscape and the fact that the studio is equipped with the latest equipment makes our work immensely easier. It’s how we achieve results in the most efficient way.
The same attention to detail that was devoted to the building also characterizes the Polestar 3. Aerodynamics was the basis for designing the SUV for the age of electric mobility. The overall design, with its powerful and wide stance and low, sweeping roofline, is introduced by the SmartZone and front aerowings. With the shift from “breathing to seeing” in the age of increasing electrification, the Polestar 3 also challenged the design team to visualize the vehicle’s intelligence.
Production of the Polestar 3 is scheduled to begin in the middle of this year, with first deliveries expected in the launch markets of North America, Europe and China in the fourth quarter of 2023. www.polestar.com