In view of the growing challenges related to the affordability of electrified mobility for customers and new entrants in the automotive market, Thierry Koskas will be appointed CEO of the Citroën brand and Chief Sales & Marketing Officer of Stellantis, effective March 1, 2023.
Building on his experience as Brand Commercial Director, Thierry Koskas will assume global responsibility for the Citroën brand to leverage its potential in Europe and worldwide. Thierry Koskas will retain his current role as Chief Sales & Marketing Officer and will continue to report directly to Stellantis CEO Carlos Tavares. Vincent Cobée has decided to pursue personal projects outside the company.
Carlos Tavares, CEO of Stellantis, said, “I have full confidence in Thierry Koskas to carry out these strategic and valuable missions for our company, allowing Stellantis to lead the market while developing the iconic Citroën brand. Thierry’s dual responsibility is part of a logic of cross-functionality, as is already the case with other EVPs within the Stellantis leadership team. I thank Vincent Cobée for positioning Citroën within the Stellantis brand portfolio and wish him all the best for the future.” www.media.stellantis.com